Nicolò Andreula

Partner & Managing Director

Nicolò Andreula is a global economist with a passion for strategy, marketing, and leadership development, shaping corporate strategy, public policies, and educational programs to maximize disruptive technologies' socio-economic benefits. 


After starting his career at the United Nations and the InterAmerican Development Bank, Nicolò worked as a consultant for McKinsey in London and AlphaBeta in Singapore, with global clients like Google, Uber, and Netflix in Asia. He has written papers for the McKinsey Global Institute in Europe and the USA, which was featured in the Harvard Business Review. He has also carried out research for the World Economic Forum about geospatial technologies in Africa, Green Technologies for Chinese cities, and advising the French Government to rethink workforce development.


He is deeply involved in lifelong learning as Scientific Director of a Master in Digital Entrepreneurship at H-Farm, and visiting lecturer at the Chinese University of Hong Kong, Nanyang Business School in Singapore, and IE Business School in Madrid. He also conducts training programs for Amazon, Ferrari, JLL, Unicredit.


Nicolò holds an MBA from INSEAD and an MSc in Economics from Bocconi. He has written two books: Flow Generation (featured on Amazon's bestsellers' lists) and Phygital (published by Hoepli).